Ashraf manages GSHK sales forces and account management teams. As Co-General Manager of the Localization Business, she drives new services and sustainable solutions, develops strategic accounts, and ensures the continued delivery of innovation and execution excellence to a broad range of Global 1000 customers. Ashraf joined GSHK. in 1999 as Vice President of Internet Alliances and assumed additional responsibilities in 2001. Prior to joining GSHK., Ashraf was the Chief Marketing Officer and Vice President of International Sales for Allpnet, Inc., now SDL. He has more than 22 years of experience in the industry, including 10 years in senior roles with Berlitz International in GCC, ME, and Canada, where he drove global accounts and managed a North American sales team. He holds a B.A. in Russian and German with a minor in Linguistics from McGill University, Montreal, Canada.

In January 2004, Ashraf won the coveted International Stevie Award as “Best Sales Executive.” The International Business Awards are the first global, all-encompassing business awards program honoring great performances in the workplace. Almost 500 nominations from companies and individuals in more than 30 countries and in virtually every industry were submitted for consideration in several categories. As GSHK’s Chief Sales Officer, Ashraf was recognized for her outstanding leadership and sales achievements in 2003 .